Failure to understand customers or plan properly are just the beginning.
By Stephen Moyer, August 27, 2015
Guest author Stephen Moyers is the Web marketing manager at SPINX Digital Agency, a designer and a blogger who writes about Web design, and online and social marketing.
The success of digital marketing depends on a number of factors: understanding your marketing history, knowing what's being said about your brand, and meeting the needs of your consumers in a valuable way.
Unfortunately, with all those factors, nascent entrepreneurs often make mistakes that hinder early growth. These can range from failing to plan effectively or measure results, to overlooking the entire mobile category. But that's not all.
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