According to THE FINANCIAL BRAND, Digital is fundamentally changing marketing as we know it. Not long ago, marketers previously viewed digital marketing as simply one category within marketing — one tool of many in the marketer’s kit. Increasingly, perception is shifting to a more holistic view in which all marketing is part of the digital world.
Research conducted by Salesforce clearly establishes that marketers now view digital channels as the cornerstone of their strategy, and many of these channels now anchor marketing functions.
According to the "2015 State of Marketing" report from Salesforce, 45% of marketers plan to shift spending from traditional mass advertising to advertising on digital channels. The 54-page report, based on a survey of over 5,000 marketers in the U.S. and around the world, looks at marketers’ top priorities across all digital channels, and how their budgets, metrics, and strategies are shifting to support their goals.
Marketers today have mind-numbing number of technologies, channels, and tactics to choose from. The first step toward a solid strategy is finding focus amid the noise — figuring out what works… and what doesn’t.
As part of the survey, Salesforce asked marketers to share their top challenges that they face while executing their strategy. Some perennial issues continue to plague marketers, such as budgetary constraints and establishing marketing’s ROI. But among the top concerns marketers worry about most is the need to constantly stay on top off all the new marketing technologies and emerging trends.
Read the complete survey and download here.